Hey, There!
I’m Kristen Deese
I’m a Certified Behavioral Consultant, Business Coach, Systems Genius, CFO and Co-Author. I love playing at the beach with my family of four; hiking to find peace on nature trails near waterfalls; riding 4 wheelers through muddy trails after a good rain; napping in the sunshine after an afternoon at work (in yoga pants); counting numbers as they come easily so you don’t have to be scared anymore about what’s happening in your business!
Hey, There!
I’m Kristen Deese
I’m a Certified Behavioral Consultant, Business Coach, Systems Genius, CFO and Co-Author. I love snorkeling in the ocean with my family of four; hiking to find peace on nature trails near waterfalls; riding 4 wheelers through fields full of wild flowers that are taller than me; napping in the sunshine after an afternoon at work (in yoga pants); counting numbers as they come easily so you don’t have to be scared anymore about what’s happening in your business!
I wasn’t always stepping into businesses as their CFO or helping them use their numbers as a tool.
As a kid I witnessed 3 generations of my family working hard to make a living. I was no stranger to manual labor myself, working on my Great Uncle’s tobacco farm in my youth, assembling snow chains, picking horse stalls, driving tractors, racing motorcycles. Through all those amazing experiences, I learned the value of effort, efficiency, and the balance between working hard and playing hard. All that while still being able to get an education, graduating from high school with honors before going off to college where, ironically, I failed my first accounting class before figuring out that I actually LOVE accounting.
Then life took an unexpected turn – after marrying husband Justin, we became business partners together running our own home services company!
I found an immense love for numbers, trends, and statistics by collecting and analyzing data. That single finding led me to the seven-figure empire I’m running today. These days you can find my head deep in spreadsheets showing my clients how they can navigate through rough patches with ease, helping them to see lost revenue that will make a difference without working more hours or spending more time away from their family.
I am passionate about analyzing data because it is what helped build this 7-figure business of mine–and now you are able to benefit from these findings too!
Currently…
Currently…
I’m probably sipping coffee or a glass of wine and dreaming up new ways to help other home service business owners grow their companies without going backwards every month.
A Few Things About Me
CEO
When people ask what I do, I tell them I’m a CEO of multiple businesses within the Home Service Industry!
Wife
Role Model
Mommy
Influencer
Fam-Time
I’m glad you’re here and I’m here to be direct so that you’re no longer bogged down with the details of the financials. For those times when you need someone in your court most when looking at your financials, I’ll be there as your Virtual CFO.
